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Step 1 - Download Your Report
Standard “text only” sales letters still work. They still work today but because people are just seeing them over and over and over again. A lot of people have got used to it. Yes, they still convert. The only real way of knowing whether or not they're going to convert for you is by testing it.
Now if you're selling something where somebody needs to visually see it such as a video course they might want to see a video before they actually buy it. Same for a piece of software or something that they need to visually see. If it's only text and you're talking to an audience that you know are “kinesthetic” in their visual you're going to lose sales because a kinesthetic or visual type person needs to see it. So you've got to realize there are audio auditory, there are kinesthetic people and people who are visual.
If you can create a video sales letter or smart video sales letter that mixes up text screen capture and different types of mediums you'll be able to increase your sales conversions because you'll keep it interesting and you'll keep it engaging which we'll show you in this report.
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